Welcome to The Bar

Welcome to The Bar – home of some of Diageo’s most premium brands.

Here, we bring you beautifully smooth whiskies, award-winning gins and other world-class spirits. We’re here to think beyond the bottle, giving you more behind each pour. Elevate your moment of ‘me’ time, be the first to learn about exclusive launches and limited-edition products and discover secrets from the leading names in the world of cocktail curation and creation. 

Whether you’re hoping to mark a special occasion with a perfect gift, you’re treating yourself to your favourite tipple or you’re looking for advice on how to host the perfect cocktail, you’re in the right place. 

We’re all about celebrating the little moments: nights in with loved ones, finding the perfect gift or discovering your next serve.  

We’re a global leader in premium drinks, the most exciting consumer products space. With over 200 brands and sales in nearly 180 countries, our portfolio has remarkable breadth and depth. From centuries-old names to the latest innovations, we’re committed to building and sustaining exceptional brands.

And at The Bar, we’re all about celebrating those brands. At home, with you.

One thing you can always be sure of is the quality of our products. Our spirits come directly from the distilleries where they're produced, and we're in regular contact with our makers to support them and help tell their stories. And as some of them have been in business for over 200 years, they really have some fascinating tales to tell.